Kabrita formula is based on Dutch goat milk. Kabrita milk has a light taste and is gentle on your baby’s stomach.
Kabrita – The world’s #1 goat milk formula
LMS & E-commerce
30 Days
Kabrita is a globally recognized infant nutrition brand known for its goat milk–based formula, developed with over 85 years of scientific expertise and produced in the Netherlands. The objective of this project was to design and develop a trust-driven, informative, and user-friendly website that clearly communicates Kabrita’s values, science-backed products, and global credibility.
Our scope included complete UI/UX design in Figma and full website development in WordPress, integrating LMS and eCommerce features to support education, product discovery, and conversion.
Designing a website for an infant nutrition brand presented several critical challenges:
Communicating trust, safety, and scientific credibility clearly
Presenting complex nutritional and scientific information in a simple way
Highlighting Kabrita’s unique value: Dutch goat milk formula
Structuring large amounts of brand, origin, and research content
Balancing emotional storytelling with regulatory-safe messaging
Integrating eCommerce and LMS features without overwhelming users
Ensuring global usability for users across multiple countries
We designed a clean, reassuring, and education-focused digital experience that reflects Kabrita’s premium and science-backed positioning.
Clear content hierarchy to guide parents and caregivers
Calm, minimal UI to build trust and reduce cognitive load
Strong storytelling around “Grass to Glass”, origins, and science
Structured product pages optimized for clarity and confidence
Seamless integration of eCommerce and LMS components
Scalable WordPress architecture for global content management
Our UI/UX and development process followed a structured, research-driven approach:
Brand & Content Analysis
Understanding Kabrita’s mission, scientific foundation, and audience needs
Information Architecture
Organizing content such as origins, science, safety, and products
User Journey Mapping
Designing intuitive paths for learning, trust-building, and purchasing
Wireframing
Creating low-fidelity layouts for homepage and all subpages
UI Design (Figma)
Soft, calming color palette
Clean typography for readability
Consistent components and spacing
Brand-aligned visual hierarchy
Design Handoff
Developer-ready assets and documentation
WordPress Development
Custom layouts
LMS integration
eCommerce functionality
Responsive and performance-optimized build
The final design delivers a warm, professional, and trustworthy user experience that supports both education and conversion.
Clear communication of Kabrita’s gentle formula and scientific backing
Strong storytelling around origins and production (“Grass to Glass”)
User-friendly product exploration and purchase journey
Scalable LMS structure for educational content
Fully responsive design across all devices
The Kabrita website successfully combines UI/UX excellence with functional WordPress development to support a global infant nutrition brand. By focusing on clarity, trust, and usability, we delivered a digital platform that educates parents, reinforces brand credibility, and supports long-term growth through scalable eCommerce and LMS features.
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